The extent to which people are influenced by advertisements can be measured in terms of the high sales of popular consumer goods, many of them being unnecessary or completely useless. Mainly through the media, advertisements on products and services are able to penetrate the public mind with half truth and half lying. In many cases, consumers are becoming so greedy that they are not only buying things they really do not need but also spending the money they do not have. Although advertising gives people a chance as consumers, actually most advertisements tend to cause them to desire for something worthless. Under such circumstances, it is easy to change peoples need into greed. So much so, they are constantly encouraged to want things--want this and want that. This human behavior is haunted by the media from all fronts: on radio, on television, and online, not to mention printed circulations such as newspapers and magazines. Obviously, a great number of impulsive buyers are persuaded under the illusion that new products or services could make a difference in their lives. Despite all the benefits of the free market economy, the effects of unreliable advertising are particularly negative in that the power of advertising does not reflect the real needs of the society in which products and services are sold. Worse still, many consumers are convinced to waste money they do not have. Surrounded by advertisements, people are too unwise to perform a balanced act between income and expenditure. Increasingly, what seems to be good for economy begins to backfire because advertising is misleading consumers deeply into commercial debts which they probably could not afford to pay in due time. Thus, instead of improving peoples lives, advertising may be considered as a necessary evil in modern time. Furthermore, as manufacturing and service companies are competing to have a larger share of the market, it is next to impossible to expect the media to reduce the amount of dishonest advertising. Besides, when it comes to making money, companies and the media are in the same religion. After all, greed being a human instinct, consumers have only themselves to blame for their foolishness toward advertisements. Since outlawing commercial advertising is out of the question, people should educate themselves to be more prudent in buying and spending behaviors. As for consumers, what better measures can be taken to protect themselves other than self-control?
广告中受广告影响的程度可以用大众消费品的高销售来衡量，其中许多人是不必要或者完全没用的。主要通过媒体，产品和服务的广告是能够渗透到公众头脑的一半真相和一半说谎。在许多情况下，消费者变得非常贪婪，他们不仅买了他们真正不需要的东西，而且还花了他们没有的钱。虽然广告给人一个机会作为消费者，实际上大多数广告往往导致他们渴望一些没有价值的。在这种情况下，人们很容易改变人们的需求。如此多的如此，他们经常被鼓励去想要的东西--希望这和想要。这个人的行为是被从各方面媒体：广播，电视，网络，更不用说印刷发行报纸杂志等。很明显，一大批冲动的购买者被说服，认为新产品或服务能使他们的生活有不同的假象。尽管自由市场经济的所有好处，不可靠的广告的影响特别是负面的，广告的力量并不能反映社会的实际需求，在产品和服务的销售。更糟糕的是，很多消费者都相信他们没有钱的浪费。被广告所包围，人们太不明智了，在收入和支出之间进行平衡的行为。越来越多的经济似乎对经济产生了反作用，因为广告误导消费者深入商业债务，他们很可能无法按时付款。因此，广告可以被认为是现代的必要的邪恶，而不是改善人们的生活。此外，随着制造业和服务业的竞争，市场份额的大份额，这是不可能的，以期望的媒体，以减少不诚实的广告。此外，当谈到赚钱，企业和媒体都在同一个宗教。毕竟，贪婪是人类的本能，消费者只能把自己的愚蠢行为归咎于广告。自从禁止商业广告是不可能的，人应该培养自己在购买和消费行为更加谨慎。至于消费者，可以采取什么更好的措施来保护自己，比自我控制？