Today people are fed up with the volume of news reports generated by the various media sources such as newspaper, TV, and the Internet. In rare cases, headlines fail to attract our attention or to arouse wide concern among the public, which clearly shows the media power in the audience. I personally think that such influence can be either constructive or destructive. In the following cases, media influence makes a positive difference. Media reports sometimes focus on some major events calling for a national determination to achieve a common goal or go through a hard time. In China, the 2008 Olympic Games was a hot topic in media coverage, encouraging the public to make their contribution and meantime to enhance the national identity. The tragic Sichuan earthquake in 2008 was another example of the influence of the media which ignite the whole nations sympathy and passion for helping the survivals. It is also positive when media highlight the environment deterioration at the attempt to increase the public awareness of the environmental reservation. On the other hand, the media power can be negative. In some countries where the media agencies are run by the government, media is used to manipulate the public in order to achieve a hidden goal for a few. Under some circumstances, a bombing campaign can provoke public hatred, which is very dangerous and unfair to the na?ve ordinary people. Media is influencing our lifestyle by constantly exposing the luxury life of pop stars and celebrities, with the assist of tempting advertisements. This is actually encouraging the public to be materialistic and destroying our already fragile environment as well in spite of its contribution to the domestic consumption and economic growth. In conclusion, media can easily attract the public attention in our information era and I hold that this influence can be either positive or negative depending on which direction the media intend to lead the public to.
今天，人们厌倦了报纸、电视和互联网等各种媒体的新闻报道的数量。在罕见的情况下，标题不能引起我们的关注，或引起公众的广泛关注，这清楚地显示了媒体的力量在观众。我个人认为这样的影响可以是建设性的或破坏性的。在下面的情况下，媒体的影响是正面的。媒体报道有时会关注一些重大事件，呼吁国家决心实现共同目标，或经历艰难的时刻。在中国，2008届奥运会是媒体报道的热门话题，鼓励市民作出自己的贡献，同时加强民族认同。在2008四川大地震的悲剧的另一个例子的媒体，点燃整个民族的同情和热情帮助存活的影响。也有媒体强调环境恶化，以提高公众对环境保护意识的积极性。另一方面，媒体的力量可以是消极的。在一些国家，媒体机构由政府管理，媒体是用来操纵公众，以实现一个隐藏的目标，为少数。在某些情况下，一个爆炸性的行动可以引起公众的仇恨，这是非常危险和不公平的呐？VE的普通人。媒体正在影响我们的生活方式，不断暴露的奢侈生活的流行明星和名人，与广告的帮助。这实际上是鼓励公众既要追求物质，也要破坏我们本来就脆弱的环境，尽管它对国内消费和经济增长有贡献。总之，媒体可以很容易地吸引公众的关注，在我们的信息时代，我认为，这种影响可以是积极的或消极的，这取决于媒体打算导致公众。